A bettr iron routine is coming.  Be first on the list.

Coming soon · Cherry iron gummies

Iron,
but bettr.

Your new daily iron ritual. Powered by lactoferrin.

No purchase required.

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bettr+ Iron Rethought jar with cherry heart gummies

60 gummies · 30 daily servings

Gentlr iron. Smartr science.

Daily iron support

Iron in a gummy, not a chalky tablet.

Vitamin C pairing

Vitamin C supports iron absorption.

With lactoferrin

An iron-binding protein from milk.

Cherry, not chalky

A heart-shaped gummy to look forward to.

The formula — three ingredients, one gentle gummy. 01 Lactoferrin: a natural milk protein that helps iron absorb smoothly, so less is left to upset your stomach. 02 Iron: the mineral your body uses to carry oxygen and keep your energy up. 03 Vitamin C: helps your body take in the iron in every gummy. Beside the list, the bettr+ iron jar with cherry heart gummies on a deep burgundy surface.

A closer look

Three ingredients.
One little heart.

Iron, lactoferrin and vitamin C, together in a cherry gummy.

IronLactoferrinVitamin C

Inside your daily routine

01

Iron

A thoughtfully chosen form

10 mg elemental iron (as ferrous bisglycinate) per 2-gummy serving

We use ferrous bisglycinate, a form of iron bound to two molecules of glycine, an amino acid. We chose it for its bioavailability and research on digestive tolerability, bringing a gentlr and more thoughtful approach to your daily iron routine.

Why rethink iron?

The problem with
traditional iron supplements

Traditional oral iron can improve iron levels. But for some people, taking it comes with a trade-off.

Reviews of oral iron report that up to 70% of people experience negative digestive side effects

The scale of low iron

Low iron is more common than you think.

National health data shows how widespread it really is.

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14% had depleted iron stores. Another 15% had iron their bodies couldn't properly use.

Sources: JAMA Network Open, 2024 JAMA, 2023

What makes us Bettr?
Lactoferrin.

Our planned formula brings together iron, lactoferrin, and vitamin C in a cherry-flavored gummy.

Ruby heart gummies and fresh cherries on a deep burgundy surface
A little cherry. A lot of heart.
What's inside Bettr Iron gummies Iron tablets Lactoferrin
Iron
Lactoferrin
Vitamin C
Tasty chewable gummy format
No hard to swallow tablets/capsules

Clinically studied lactoferrin. No upset stomach. No big pills.

Swipe sideways to compare every column →

Something bettr for your daily routine.

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Lactoferrin –
the Super Supplement

Lactoferrin is an iron-binding protein naturally found in milk. It isn't iron — it's a protein, studied for its relationship with how the body handles iron.

Get to know lactoferrin
01

Iron

Needed to make hemoglobin, which carries oxygen in the blood.

02

Lactoferrin

An iron-binding protein being studied for its relationship with iron status and regulation.

03

Vitamin C

Enhances absorption of nonheme iron.

Published ingredient research

Iron + Lactoferrin = Bettr Togethr

Your iron routine's new + 1.

Iron is familiar. Lactoferrin? Not so much. We're bringing them together in a thoughtfully formulated supplement designed to rethink the daily iron experience.

  • Supports the body's natural iron utilization
  • Works differently than iron pills — no gut-irritating unabsorbed iron left behind
  • A different mechanism than traditional iron supplements, backed by clinical research
  • Studied in populations who often struggle with traditional iron supplementation
Blush mascot holding a cherry-red shield with a pale pink heart

Natural defense

IMMUNITYR

Lactoferrin, in addition to helping with iron, plays a role in the body’s first line of defense. Human research explores that role, too.

Read the immune study
Explore the studies and their findings

The story behind bettr+

Low iron.
High standards.

Five years of low iron stores. Two days of iron tablets. One question that started it all.

Meet our founder

bettr+ Insiders

Be here for the beginning.

An inside look at what we're making. A first look at what's next.

01

Shop first

Get a private shopping window before our public launch. Your invitation arrives by email.

Get first access
02

Help shape what's next

Share your thoughts on future flavors, formats and the details that matter to you.

03

See it come together

Follow the samples, packaging decisions and milestones on the way to our first drop.